Privacy Policy EU

 

Last modified: August 2025

Introduction

This Privacy Policy explains how FitSmart B.V. (“we”, “our”, or “us”) collects, uses, shares, and protects personal information, and the privacy rights and choices we offer, in connection with our websites, online services, and products and services (collectively, our “Services”). This Privacy Policy has been prepared in accordance with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.

 

Personal information we collect

We collect personal information in several ways:

  • Information you provide: contact details such as name, postal address, email and telephone number; account data such as login credentials; communications exchanged with us including customer support; order and purchase history including interactions with our checkout; payment details such as billing information and shipping address (please note we do not store card numbers as payments are processed by Mollie and PayPal); survey and feedback data; and marketing preferences.
  • Information from third parties: social media login details when you choose to connect via platforms such as Facebook; data from information services, data co-operatives and licensors; information from public sources including social media platforms; and information from marketing partners with whom we work.
  • Information collected automatically: device data such as operating system, model, browser type, screen resolution, IP address, and unique identifiers; and online activity data such as pages viewed, navigation paths, time spent, access times, and engagement with our marketing communications. This information is collected through cookies and similar technologies. For further details, see our Cookie Policy.

How we use personal information

We use personal information for the following purposes:

  • To perform our contractual obligations: providing, operating and improving our Services, processing payments and transactions, and communicating with you about your orders, account, or our Services.
  • For our legitimate interests: improving and monitoring our Services, understanding customer needs and preferences, personalising experiences, conducting surveys and research, troubleshooting and securing our Services, and preventing fraudulent or unlawful activity.
  • For research and development: analysing and improving our Services and business operations, creating aggregated or anonymised data, and developing new features and offerings.
  • For direct marketing: sending you updates, offers, newsletters and other communications by email, WhatsApp or similar channels, in line with your preferences. You may opt out at any time.
  • For interest-based advertising: working with advertising partners to show relevant ads and offers on third-party platforms. Where required by law, we will only engage in such advertising with your consent.
  • To comply with legal obligations: fulfilling record-keeping duties, responding to lawful requests and legal processes, enforcing our terms and policies, protecting against fraud and misuse, and safeguarding rights, property, and safety.

How we disclose personal information

We may share personal information as follows:

  • Affiliates: within The Fit Co. group of companies, for purposes consistent with this Privacy Policy.
  • Service providers: companies providing hosting, IT, analytics, customer support, survey platforms, email and messaging services, and logistics.
  • Payment processors: Mollie and PayPal process your payments directly and may use your payment data according to their privacy policies. We do not store card or bank details.
  • Advertising and marketing partners: third parties that support interest-based advertising and marketing initiatives.
  • Professional advisors: including lawyers, auditors, bankers and insurers, where necessary.
  • Authorities and regulators: law enforcement, government bodies or other third parties where required to comply with law or protect rights and safety.
  • Business transferees: parties to transactions such as mergers, reorganisations, acquisitions, or sales of assets.

Privacy rights and choices

Depending on your location and applicable law, you may have rights including:

  • The right to request access to the personal information we hold about you.
  • The right to correct inaccurate or outdated personal information.
  • The right to request deletion of your personal information.
  • The right to object to or restrict our processing of your personal information.
  • The right to opt out of marketing communications at any time by following unsubscribe links or contacting us directly.
  • The right to opt out of interest-based advertising and the sharing of your data for such purposes.
  • The right to withdraw your consent where processing is based on consent.

Requests can be made by contacting us as outlined in the “How to Contact Us” section. We may need to verify your identity before fulfilling requests.

Security

We implement technical, organisational, and physical safeguards designed to protect personal information. However, no security measures are completely secure, and we cannot guarantee absolute protection.

International data transfers 

We may transfer personal information outside the UK, including to the European Union, where our affiliates and service providers are located. We ensure adequate protection for such transfers by relying on adequacy decisions, standard contractual clauses, or other appropriate safeguards.

Children

Our Services are not intended for children under the age of 16. If we learn that we have collected personal information from a child under 16 without proper consent, we will delete it.

Job applicants

If you apply for a role at The Fit Co., we collect the information you provide such as CVs, contact details, work history, skills, and other details necessary for recruitment. This data is used solely for evaluating applications, recruitment statistics, and compliance with legal requirements.

Data retention

We retain personal information only for as long as necessary for the purposes outlined in this Privacy Policy and as required by law. The retention period will vary depending on the type of information, its sensitivity, and legal obligations.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with a revised date, and where required we will notify you by email or other means. Continued use of our Services after changes take effect constitutes acceptance of the updated Privacy Policy.

How to contact us

The Fit Co. is responsible for the processing of personal information under this Privacy Policy. For any questions or to exercise your rights, you can contact us at:

 

Email: [email protected]
 Postal Address: The Fit Co., Blasiusstraat 84H, 1091 CW Amsterdam, The Netherlands